Mahindra-Kinetic co-branded scooters to be launched later this month

M&M, which bought a controlling stake in the Pune-based two-wheeler manufacturer, Kinetic, in July/August 2008, is now ready to re-launch the Kinetic range of scooters. These vehicles have been revamped and will now be co-branded as Mahindra-Kinetic. These re-branded vehicles will be available in Kinetic showrooms (which will also be revamped and which will now carry new logos) by the end of this month.

Kinetic scooters will still be manufactured at its Pithampur plant (near Indore, in MP) and prices will not change. The range will include the Flyte 125 and Nova 135, though it isn’t clear whether the Blaze will also continue. Fitted with a 170cc engine (originally sourced from Hyosung), the Blaze is India’s biggest, most powerful scooter, but hasn’t been doing too well in the market and may be discontinued.

With its Mahindra-Kinetic products, M&M is said to be looking at focusing on entry-level mass-market two-wheelers to begin with, though it may also develop other products for the ‘lifestyle’ segment later on. In fact, M&M is said to be looking at tying up with a European bike manufacturer for high-end bikes, which it will launch at a later date.

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