Bajaj Auto to launch 125cc bikes

Bajaj Auto launches the XCD 135 DTS-Si. At a press conference held in Kolkata, a senior representative said the XCD 135 DTS-Si is part of the company's long-term blueprint to enhance its market share in the value segment.

It was also mentioned that two more mid-segment bikes are slated to be launched by the middle of April, 2009.

As a result of debts the earlier 50% market share of Bajaj Auto in the entry level segment has now dwindled to 30%. Bajaj is planning two more bikes in the 125-135cc segment, followed by three bikes in the 150+ cc segments.

The XCD 135cc is targeting the young, with sporty commuter bike looks and the remaining two will be aimed at those who prefer conventional and demure styling.

Although the company has a phenomenal presence in the 100 cc bike segment it is looking to move toward the 125 cc segment and concentrate on the same.

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